Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together. For example, list items can be considered equally distant to one another, and «the title of a document may SEO Anomaly be considered to be close to every other term in document». Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page.
- ​​Develop high-quality content that is easy to read, relevant, and incorporates keywords strategically.
- Text readability is one of the most important factors that influence the overall UX of your site.
- High-quality, relevant inbound links, especially from authoritative and experienced sources, can help demonstrate your site’s expertise, authoritativeness, and trustworthiness.
- Similarly, when it comes to adding your keyword to more subheadings, use your own judgment.
- At Orka Socials, we genuinely believe there is a better way to do marketing.
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This is because header tags subdivide your content into logical paragraphs, making them easier on the eyes. Headings make a website and blog content easier and more enjoyable to read, header tags also simply make the content more organized. Think of them like road signs that guide the user through your content, from the start to the end. Using a specific keyword too often in your content will make it difficult to read and will negatively affect the user experience.
Page speed is one of the most important factors for user experience. If your page takes too long to load, users will leave your page and choose another page that loads quicker. As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks.
Make your URLs SEO-friendly
If we put the cart before the horse, we risk falling into the trap of low-value content tactics. Moz Pro is an all-in-one suite of SEO tools that provides site audits, keyword research, and link analysis, with a focus on simplifying SEO tasks through a user-friendly interface. Content quality impacts user engagement, dwell time, and bounce rates, all of which are indirect signals of a page’s relevance to the search query. High-quality, relevant content is more likely to earn backlinks, which are vital for SEO. Site architecture elements refer to the elements that make up your website and site pages.
The goal is to only change the page URL to your primary keyword. Implement 301 directs as needed from the old URL to the new URL. Then, simply change the URL and create a 301 redirect to tell Google you’ve changed the URL structure. Create a spreadsheet that maps the old (long) URL to the new (short) URL version you create.
Some brands prefer to use our content strategy to create their own blogs. Using an in-depth on-page SEO checklist, we’ll create high-quality blogs and web pages that rank and convert. A well-crafted URL structure helps your on-page SEO — it’s like giving your web pages a good road map. Think of it as a friendly address that guides search engines and invites users to explore your content. Creating SEO-friendly URLs makes it easier for humans and search engines to understand what your page is all about. Opt for concise and descriptive URLs that include relevant keywords, as they provide a clear signpost.
A longer page signals to Google that your page is interesting and engaging to your audience, so they will rank your page higher. When businesses team up with WebFX for any digital marketing services (including on-page SEO services), they get a dedicated account manager that’s with them every step of the way. This way, clients have a singular person they can ask questions, voice concerns, and share ideas with.
Each page on your website should have a unique, descriptive title tag. What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results. Another way to help optimize your images (and improve your page speed) is by choosing the right image format. If there are dozens, hundreds, or even thousands of locations, a store locator widget could be employed to help you scale. Viewing Google’s cached version of the page shows the content Spotify provided to the search engine. A basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor.