Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance. To fix this, determine the canonical page and implement 301 redirects. These are HTTP status codes used to correct indexed duplicate content. They alert search engines when a page moves to a new location, merging multiple page rankings into one and prompting search engines to remove duplicate URLs from their indices. This process focuses search engine authority on one version of content and clarifies which page should rank higher in search results.
SE Ranking’s Website Audit
Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. Check meta tags, keyword density, images, links, hreflang tags, page speed, and others by the SEO extension. Don’t stuff your keyword everywhere… That can actually hurt your SEO. You can use related keywords in your content to help give search engines the context of your page. These standards directly impact your search rankings and the trust that users have in your content.
- There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.
- If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.
- Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings.
- Paste in a URL, and it’ll kick back a “speed score” for both desktop and mobile.
- For example, suppose a site is penalized by Google because of thin content.
Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP. If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should SEO Anomaly set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA).
Duplicate Content
To do this, start by heading to Site Audit, click on + New project, and allow Ahrefs to authorize your account. It’s recommended to perform an SEO audit at least once every 3 to 6 months, but if your website undergoes significant changes or sees traffic drops, a more frequent audit is necessary. Make sure your main menu is clear, and that important pages are easily accessible. If visitors struggle to find what they’re looking for, they are more likely to leave, increasing bounce rates and negatively impacting SEO.
Marketing with AI: Agency Growth Kit
Google and other search engines pay attention to your social media presence, followers, and engagement. If applicable, your Google Business profile is especially valuable for SEO. There are no hard-and-fast rules or predefined types of enterprise SEO audits. Instead, an enterprise SEO auditor will base the audit on the scope or budget of the project itself.
The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. In simple terms, when you search for something online, search engines sift through their index to find relevant pages.